Associate Director, Languages and Copywriting / Content (Bangkok-based)

Bangkok, Thailand

Scope: 

As Associate Director for Languages and Copywriting, you will help shape Agoda’s global voice and ensure our products and communications are clear, compelling, and relevant in 39 languages. You’ll lead and support a team of 40+ language and copywriting professionals, set strategy, and drive improvements in how we deliver multilingual content. You’ll work closely with Product to ensure localization is integrated at every stage of development, manage our content systems, oversee translation budgets and vendors, and use feedback from customers and partners to continually raise our quality standards. 

Key Responsibilities: 

• Set and execute the strategy for translations and copywriting. 
• Lead, coach, and develop a high-performing team of 40+ professionals. 
• Ensure the team has the resources and bandwidth for all translation needs. 
• Test and adopt new technologies to improve translation and localization. 
• Work closely with Product teams to embed localization into product development. 
• Oversee localization testing and support product experiments with localization expertise. 
• Manage and improve the internal content management system. 
• Develop and control the translation budget. 
• Select and manage translation vendors. 
• Define and track KPIs that align with Agoda’s and Product’s goals. 
• Measure language quality and collect feedback from customers and partners. 
• Turn feedback and quality insights into practical improvements. 

What You’ll Need to Succeed: 

• 8+ years of experience in localization operations, ideally in a global, fast-paced setting. 
• Proven ability to lead, coach, and develop large teams in an international environment. 
• Strong analytical and strategic thinking skills, with a data-driven approach to decision making. SQL expertise is a plus. 
• Experience managing budgets and vendors. 
• Deep understanding of content management systems, localization tools, and technologies. 
• Excellent communication skills. 
• Fluency in English required; additional language skills are a plus. 

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