Tech Blog

December 15, 2023

Why we use lenient p-value thresholds like 0.4 for A/B experiments at Agoda— Part 1

by Varat Intaraprasonk Like many companies, we use statistical tests based on one-tailed p-value, where a low p-value means the improvement in our A/B experiment is significant enough, and we should “take” it, i.e., put the change into production. Industry and academia usually use the p-value threshold of 0.05; however, at Agoda, we use a […]

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Why we use lenient p-value thresholds like 0.4 for A/B experiments at Agoda— Part 1

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