B2B Content Strategy & Insights Specialist (Bangkok Based, relocation provided)
Bangkok, Thailand
Performance Marketing
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
About the Role:
Support the B2B Content Strategy & Insights team in translating data into actionable insights and strategic narratives. You will analyze partner performance, competitive dynamics, and market trends to inform content strategy and business priorities. Working closely with commercial, product, and analytics teams, you will build presentations for senior leadership, design measurement frameworks, and drive cross-functional content initiatives from concept to execution.
In this Role, you’ll get to:
Analysis & Insights:
- Conduct partner performance, market, and competitive analysis to identify growth opportunities and inform strategic priorities
- Build dashboards and reports to track content effectiveness, measure business outcomes, and communicate recommendations to stakeholders
- Translate data findings into compelling narratives and strategic frameworks for leadership presentations
- Leverage AI tools to accelerate research, synthesis, and content production workflows
Strategic Support:
- Support quarterly content planning and strategic initiative definition across Supply and RTA business lines
- Create business cases and measurement frameworks for new content programs (research reports, partner intelligence products, community initiatives)
- Design and analyze tests to validate content effectiveness and iterate based on results
- Support go-to-market strategy and sales enablement for product, translating product capabilities into value propositions for target segments
Project Coordination:
- Lead independent workstreams on strategic projects, coordinating across commercial, analytics, product, and engineering teams
- Track project milestones, flag risks, and drive accountability across cross-functional dependencies
- Support senior leadership in preparing materials for executive reviews and strategic planning sessions
What you’ll Need to Succeed:
- Bachelor’s degree or higher from a top university in a quantitative subject (business, economics, engineering, mathematics, computer science)
- 3–6 years of experience in strategy consulting, investment banking, corporate strategy, or product/business analytics at a fast-growing tech company
- Strong analytical and problem-solving skills - comfortable extracting insights from data and structuring ambiguous problems
- Product marketing or go-to-market strategy experience (especially in B2B SaaS, marketplaces, or platform businesses)
- Excellent presentation skills – ability to distill complex analysis into clear, compelling decks for senior stakeholders
- Knowledge of SQL, Tableau, Looker, or similar BI tools (or willingness to learn quickly)
- Organizational excellence - able to manage multiple workstreams, prioritize effectively, and deliver independently
- Strong communication skills - written and verbal English fluency
- Innate desire to take ownership, make an impact, and influence outcomes
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover more about working at Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
