Associate Director, Marketing Analytics (Bangkok Based, Relocation Provided)

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Bangkok, Thailand

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Summary

In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price.

Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies.

To this end, we are looking for a senior leader to craft Agoda’s global strategic Pay per click strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms.

He or she will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.

What you would be doing

  • Work with C-level executives and other internal stakeholders to craft a global Pay Per Click framework, taking into account Agoda’s strategic priorities
  • Work with the Product team to build the tools to execute and monitor pricing actions and to improve price display across all channels
  • Work with the Market Development team to collect price benchmarking data and intelligence from local markets, and to respond to moves from competitors and hotel partners
  • Design and deploy PPC campaign actions, balancing short term financial goals with the longer term strategic imperatives
  • Manage a multi-million dollar budget and provide visibility to internal stakeholders
  • Inspire and coach a team of analysts and campaign managers and expand it by hiring talent

What you need to be good at to succeed in this role

  • Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus
  • Excellent analytical skills – you really need to love data for this role
  • Ability to foster cooperation across teams and across nationalities
  • People management – track record of hiring and developing stars
  • P&L management
  • Entrepreneurial spirit, get-things-done attitude
  • Exposure to IT and Product Development – basic coding skills a plus

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Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Hear from Agodans

Dharam Chadha Agoda's Marketing team sets itself apart from other companies because we embrace a culture that values experimentation and objective decision making. We have access to real-world data, then we come up with ideas and are expected to put those ideas in action, finally we test them to understand their value. Dharam Chadha Associate Director - Pricing Optimization

Discover Bangkok

Agoda Careers - Bangkok Our operating headquarters are based in the Thai capital of Bangkok, where we employ over 2,000 people from around the globe. While it’s 30°C+ outside, Agodans don’t sweat, knowing they have the coolest jobs out there. If you’re successful at getting a role based in Bangkok, we’ll provide relocation support for you and your family to help you move and settle into your new environment. Read More

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Associate Director, Marketing Analytics (Bangkok Based, Relocation Provided)
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