Director, Central Defense Programs
Bangkok, Thailand
Supply
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose – Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
THIS ROLE IS BASED IN BANGKOK, THAILAND – RELOCATION PROVIDED
Get to Know our Team:
Agoda is seeking a strategic and visionary Senior Leader to drive our Competitor Defense initiatives across Asia. In this high-impact role, you will be responsible for safeguarding Agoda’s market position, proactively countering competitive threats, and ensuring our offerings remain the top choice for travelers. You will collaborate across departments to develop and execute defense strategies, leveraging data, market intelligence, and innovative tactics to stay ahead in a dynamic and fast-evolving industry.
Key Responsibilities
Competitor Intelligence & Market Defense
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Continuously monitor and analyze competitor activities, market trends, and emerging threats across all key markets.
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Develop and implement robust competitor defense strategies to protect and grow Agoda’s market share.
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Identify and respond to competitive moves with agility, leveraging data and insights to inform tactical and strategic decisions.
Supply & Partner Relations
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Strengthen relationships with key property partners to secure exclusive deals, preferred listings, and loyalty programs that differentiate Agoda from competitors.
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Collaborate with partners to enhance offerings and ensure Agoda remains the preferred platform for travelers.
Pricing & Value Proposition
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Design and execute pricing strategies that neutralize competitive threats and reinforce Agoda’s value proposition.
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Continuously assess and optimize pricing models to maintain a competitive edge.
Cross-Functional Collaboration
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Work closely with Marketing, Product, Sales, and Data teams to align on defense strategies and ensure unified execution.
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Lead cross-functional task forces to address urgent competitive challenges and capitalize on opportunities.
Customer Insights & Retention
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Gather and analyze feedback from travelers to identify vulnerabilities and areas for improvement.
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Develop targeted retention initiatives and loyalty programs to reduce churn and increase repeat bookings.
Performance Metrics & Reporting
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Define, track, and report on key defense-related KPIs, including market share, win/loss rates, and customer retention.
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Adjust strategies based on performance data and competitive intelligence.
Qualifications/Experience
Must Have
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Exceptional strategic thinking and problem-solving skills, with a proven ability to defend and grow market share in competitive environments.
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Demonstrated success in developing and executing competitor defense strategies.
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Strong analytical skills, with proficiency in data analysis and market intelligence.
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Excellent communication and collaboration skills to lead cross-functional teams and influence stakeholders.
Nice to Have
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Experience in consulting, senior e-commerce, or strategy roles.
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Senior leadership experience in travel, hospitality, or related industries.
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Deep understanding of the online travel or e-commerce competitive landscape.
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Fluency in an Asian language is a plus.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
