Senior Director, Global B2B Marketing, Supply Team – Bangkok Based

Bangkok, Thailand

About Agoda:

Agoda is one of the world’s fastest-growing online travel booking platforms. With a global network of over two million properties and a strong presence in over 200 countries and territories, Agoda provides a seamless booking experience for travelers and a robust distribution platform for property partners.

Get to Know our Team: 

Supply is a team of creative entrepreneurs that develop solutions for Agoda’s accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we roll out new product to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. 

Job Overview:

Agoda is seeking a highly motivated and experienced Global B2B Marketing Senior Director to lead the development and execution of marketing strategies aimed at supporting Agoda’s accommodation partners. You will play a pivotal role in enhancing Agoda’s relationships with its accommodation partners, driving growth, and ensuring a competitive edge in the B2B travel industry.

Key Responsibilities:

1. Strategy Development: Develop and implement a comprehensive B2B marketing strategy that aligns with Agoda’s overall business goals and objectives.
2. Supply Team Support: Collaborate closely with the supply team to understand their needs and objectives, providing marketing solutions that enhance the partnership between Agoda and its property partners.
3. Marketing Campaigns: Lead the planning, creation, and execution of marketing campaigns and initiatives targeted at property partners. These campaigns may include co-marketing efforts, promotional activities, and partnership programs.
4. Market Research: Stay updated on industry trends, competitive landscapes, and customer insights to inform marketing strategies and maintain a competitive edge.
5. Analytics and Performance Measurement: Utilize data-driven insights and analytics to evaluate the effectiveness of marketing campaigns and make data-backed recommendations for improvements.
6. Cross-Functional Collaboration: Collaborate with cross-functional teams, including product development, sales, and account management, to ensure alignment between marketing efforts and overall business strategies.
7. Budget Management: Manage the marketing budget effectively, optimizing resource allocation to achieve maximum ROI.
8. Team Leadership: Lead and mentor a team of marketing professionals, fostering their growth and development within the organization.

Qualifications:

• Proven track record in B2B marketing, preferably within the travel industry.
• Strong understanding of marketing strategies and tactics to drive growth and enhance partnerships.
• Excellent leadership and team management skills.
• Proficiency in data analysis and the ability to make data-driven decisions.
• Exceptional communication and collaboration abilities.
• Strategic thinking and the ability to translate strategies into actionable plans.
• Bachelor’s degree in marketing, business, or a related field. MBA is a plus.

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