Associate Director / Director, Commercial Growth Leader

Bangkok, Thailand

THIS ROLE IS BASED IN BANGKOK, THAILAND – RELOCATION PROVIDED

Get to Know our Team:  

Agoda is seeking a dynamic and visionary Senior Leader to spearhead our efforts in capturing the China Outbound tourists’ segment across Asia. As the Senior Leader for this crucial market, you will play a pivotal role in Agoda’s growth by ensuring optimal room availability, competitive pricing, and a comprehensive go-to-market (GTM) strategy tailored specifically for Chinese tourists.

Key Responsibilities:

1. Market Strategy and Leadership:
• Develop and execute a comprehensive strategy to capture the China Outbound tourism segment, encompassing key markets in Asia.
• Provide visionary leadership and direction to cross-functional teams to achieve market-specific goals.
• Keep abreast of market trends, competitor activities, and emerging opportunities.
2. Supply Management:
• Lead efforts to expand and optimize Agoda’s supply of accommodations, ensuring a wide range of options catering to Chinese tourists’ preferences.
• Collaborate with property partners to enhance their offerings, aligning with the unique needs and expectations of Chinese travelers.
3. Pricing Strategy:
• Develop and implement competitive pricing strategies to attract and retain Chinese tourists.
• Analyze pricing data and market dynamics to make data-driven decisions that maximize revenue and profitability.
4. Cross-Departmental Coordination:
• Work closely with various internal departments such as Marketing, Product, and Sales to ensure seamless execution of the China Outbound tourism strategy.
• Foster collaboration and alignment across teams to deliver a unified customer experience.
5. Customer Insights:
• Gather and analyze customer feedback, preferences, and behaviors of Chinese tourists to drive product and service enhancements.
• Utilize customer insights to create personalized experiences that resonate with the target audience.
6. Performance Metrics:
• Define and monitor key performance indicators (KPIs) to assess the success of the China Outbound tourism segment strategy.
• Make necessary adjustments based on KPI data to achieve growth targets.

Qualifications/Experience  

Must Have:

• Exceptional strategic thinking and problem-solving skills, with the ability to navigate complex and evolving markets
• Demonstrated success in driving revenue growth and achieving business objectives
• Excellent communication and collaboration skills to lead cross-functional teams
• Data-driven mindset, with proficiency in data analysis and interpretation

Nice to Have:

• Consulting or Senior E-commerce experience
• Proven track record in senior leadership roles within the travel or hospitality industry
• Understanding of the Chinese tourism market, including traveler preferences, booking behaviors, and cultural nuances
• Fluency in Mandarin

#Thailand #Singapore #China #HongKong #ChinaTourism #Consulting #Analytics #ProjectManagment #Strategy