Product Design Lead – AI Assistant & Conversational UX(Bangkok – Based)

This role is BANGKOK-BASED, RELOCATION PROVIDED.

Get to Know Our Design Team:

The Design team is a diverse group of product designers and researchers that help to build Agoda’s products from our home office in Bangkok. Being a product-driven company, we constantly partner with product managers and engineers to understand user problems and design workflows, interactions, and visual interfaces. 

This is a great time to join a team that’s small enough to be scrappy and hands on, yet big enough to influence change and product strategy. 

There’s always room to grow here. As a Product Design Lead, you can deepen your craft through complex problem-solving and systems thinking, or expand your leadership by mentoring others, driving strategy, and leading cross-functional initiatives. This is a great time to join a team that’s small enough to be scrappy and hands on, yet big enough to influence change and product strategy. 

We’re building the next generation of AI-powered travel experiences, and conversational UX is central to that vision. Join our design team to help shape how users engage with intelligent travel assistants, real-time chat, and natural language interfaces across platforms.

The Role

We’re looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences. This hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 talented designers.

You’ll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations. You’ll also mentor designers, collaborate closely with product and engineering, and help evolve our design culture across the organisation.

What You’ll Do

Design & Execution

• Lead the end-to-end design of AI and chat-based experiences across web and app.
• Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces.
• Create prototypes and flows that balance clarity, trust, and speed for our users.
• Drive UX and visual design quality within your scope, while aligning with Agoda’s broader vision.
• Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it.
• Use data-driven insights, research, and industry best practices to align on design direction. 

Leadership & People

• Manage and mentor a small team of 2–3 designers, focusing on growth and creativity.
• Provide regular feedback, run critiques, and support career development.
• Help scale design culture, systems, and quality through org-wide design initiatives.
• Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering.

What You’ll Bring

• 7+ years of experience in product or interaction design, with proven hands-on craft.
• Experience designing for conversational interfaces, chatbots, or AI-powered systems.
• A strong portfolio showing user-centered thinking and high-quality execution.
• Ability to simplify complexity through clear information architecture and interaction flows.
• Experience leading design discussions and collaborating cross-functionally.
• Mentorship or light people management experience is a plus.
• Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus.
• A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams.

Bonus Points

• Background in voice UX, multimodal interfaces, or customer support tools

• Experience with localisation and designing for multilingual audiences
• Familiarity with personalisation engines or recommendation systems
• Prior experience in travel, e-commerce, or large-scale B2C platforms

Why This Role

This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s entire ecosystem, from search to support to inspiration.

Join us to help build the next generation of AI-powered travel experiences.

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