Tropical beginnings

Agoda’s journey began with a shared passion for travel and a vision to disrupt the online travel industry. Lifelong friends and entrepreneurs Robert Rosenstein and Michael Kenny envisioned an Asia-focused online travel company that could challenge the established Western giants.

In the early 2000s, they decided to join forces, with Robert investing in an early travel start-up Michael had established while he was living in Phuket, Thailand. In 2005, the business was rebranded, and Agoda was officially launched.

Since then, we’ve grown into a preferred travel platform in Asia and beyond, enabling millions of travelers to experience the world through our extensive offerings.

Agoda’s journey so far

2002

Robert Rosenstein and Michael Kenny launched an online travel company

2005

The business was rebranded, and Agoda.com was launched in Singapore with 7,000 hotels in Asia and 33,000 worldwide. 

2007

Agoda was acquired by Booking Holdings, then known as Priceline Group

2009

The first Agoda mobile app was launched. 

2014

Qlika, a start-up specializing in micro-marketing, was acquired by Booking Holdings and merged with Agoda. 

2019

Flights were made available on Agoda.

 

2019

Rocket Travel by Agoda merged with Agoda, forming the company’s dedicated B2B strategic partnerships arm.

 

2023

Activities, including tours and attractions, were introduced on Agoda. 

2025

Agoda turned 20!

Our Journey So Far

2002

2002

Robert Rosenstein and Michael Kenny launched an online travel company

2005

2005

The business was rebranded, and Agoda.com was launched in Singapore with 7,000 hotels in Asia and 33,000 worldwide. 

2007

2007

Agoda was acquired by Booking Holdings, then known as Priceline Group

2009 new

2009

The first Agoda mobile app was launched. 

2014

2014

Qlika, an Israeli start-up, was acquired by Booking Holdings and merged with Agoda. 

2019

2019

Flights were made available on Agoda.

 

2019-2

2019

Rocket Travel by Agoda merged with Agoda. 

 

2023

2023

Activities, including tours and attractions, were introduced. 

2025

2025

Agoda celebrates its 20th birthday. 

Part of Booking Holdings

Agoda is part of Booking Holdings (formerly known as Priceline Group), sharing the same parent company as brands like Booking.com, Priceline.com, Kayak.com, and OpenTable.com.

Our business, by the numbers

Hotels and homes worldwide, in more than 200 markets
1 M+
Flight routes
0
Activities, tours, and attractions
Nationalities represented
0 +
Offices worldwide 
0 +
Agoda employees
0 +

Our Business in Numbers

Hotels and homes worldwide, in more than 200 markets
1 M+
Flight routes
0
Activities, tours, and attractions
Nationalities represented
0 +
Offices worldwide 
0 +
Agoda employees
0 +

Two decades of bridging the world through travel

“Agoda’s success comes from building a true tech company at scale. A piece of Silicon Valley in APAC. 
It’s a story of relentless focus on pricing and a deep understanding of Asian cultures.” 
– Omri Morgenshtern, Agoda’s CEO

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Our business by numbers

Employees
1
Laguages on Agoda.com
0
When Agoda customer support is available
24/ 0
Year acquired by Booking Holdings [NASDAQ]
0
Real traveler reviews
0 M+
Countries/territories with accommodation
0 +
Hotels and homes worldwide
0 M
Markets with Agoda offices
0

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