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Senior Manager, Marketing Strategy

Bangkok, Thailand

The Senior Manager, Marketing Strategy, will work at the intersection of Marketing, Analytics, Product, and Business Development. You will support decision-making at the highest level. Here are some examples of the types of questions we face:

  • Where should we look to expand next?
  • How should we coordinate marketing investments to acquire new customers?
  • What rules should we use in A/B testing?
  • How can we improve the economics of our marketplace connecting consumers and accommodation providers?
  • What should we do to stay one step ahead of our competitors in offering a best-in-class booking platform?

Responsibilities:

  • Assess performance metrics and identify drivers of growth
  • Design experiments and provide data-driven strategy recommendations in cases where experimentation is not feasible
  • Develop actionable data and insights for senior leadership and other stakeholders
  • Deliver recommendations to senior management
  • Collaborate with different teams to ensure optimal result from actions derived from the recommendations

Requirements:

  • 5+ experience in business strategy, analytics or business development
  • Strong analytical abilities (experience with respect to experimental design and analysis is an advantage)
  • Strategic thinking and planning, hands-on mentality
  • Excellent skills in presenting and creating actionable reports
  • Experience in and a passion for projects involving big data and statistical models
  • Excellent interpersonal skills and demonstrated ability to report and persuade different levels, including senior management