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Content Strategy Director (B2B Marketing) – Bangkok Based, Relocation Provided

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Bangkok, Thailand

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

The Opportunity 

The B2B Marketing team at Agoda is seeking a visionary Content Strategy Director to lead and amplify our content marketing efforts. This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners. 

Role Overview 

As the Content Strategy Director, you will oversee the development and execution of various communication strategies targeted at B2B partners. This includes defining Agoda’s core value propositions, crafting content for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.  

Key Responsibilities  

  • Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda’s value across multiple business units. 
  • Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda’s branding story and core strategies to partners and c-suite executives 
  • Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities. 
  • Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda’s B2B offerings. 
  • Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact. 
  • Enhance Sales Materials and Strategy: Develop and refine sales collateral to support the commercial teams and improve partner engagement. 

What You’ll Need to Succeed  

  • Extensive Experience: A minimum of 8 years in content strategy or related roles. Experience in B2B marketing environment is a plus. 
  • Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations. 
  • Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative. 
  • Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.  
  • Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions 
  • Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams. 

Why Join Us? 

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team! 

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Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Hear from Agodans

Dharam Chadha Agoda's Marketing team sets itself apart from other companies because we embrace a culture that values experimentation and objective decision making. We have access to real-world data, then we come up with ideas and are expected to put those ideas in action, finally we test them to understand their value. Dharam Chadha Associate Director - Pricing Optimization

Discover Bangkok

Agoda Careers - Bangkok Our operating headquarters are based in the Thai capital of Bangkok, where we employ over 2,000 people from around the globe. While it’s 30°C+ outside, Agodans don’t sweat, knowing they have the coolest jobs out there. If you’re successful at getting a role based in Bangkok, we’ll provide relocation support for you and your family to help you move and settle into your new environment. Read More

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Content Strategy Director (B2B Marketing) – Bangkok Based, Relocation Provided
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