Principal User Experience Researcher (Frontend) (Bangkok-based, Relocation provided)

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Bangkok, Thailand

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

We have only scratched the surface. The online travel industry is an extremely dynamic and competitive space. We aim to deliver compelling designs that create a world-class customer experience. You will have a key role in defining the future of our products that reach millions of customers. Despite our size, we operate in a startup-like environment. 

Work in the heart of Asia. This is an amazing opportunity if you’re looking for an exciting adventure abroad while expanding your international research capabilities. You get a chance to live in one of the most beautiful and most visited cities in the world! 

This position is open to worldwide candidates and we will assist you with a generous relocation package, ensuring a smooth transition to working and living in Bangkok. 

Through years of experience and a focused program of research, the Principal UX Researcher has established deep subject matter expertise in a domain, method or user group of strategic importance to the company. This subject matter expertise comes from practiced research excellence over an extended period of time, resulting in the Principal UX Researcher making him/herself into a key thought partner with impact widely felt across the company. Principal UX Researchers have exemplary breadth and depth of research skills, designing and conducting a variety of research programs that lead to insights, models and frameworks with a variety of broad applications (e.g., understanding industry trends, user needs, product-market fit, data structure needs, successful business strategy, etc.) Principal UX Researchers consistently deliver large impact on the business through insights that drive revenue, efficiencies or decision making.


  • Masters Degree or PhD or equivalent experience in Computer Science, Human-Computer Interaction, Information Science, Psychology, Social Science, or any related field.
  • 12+ years of relevant experience in consumer-facing business domains.     
  • You are very comfortable with planning, scoping, conducting, analyzing and communicating research.  
  • Experience with Qualitative and user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.)  
  • Experience with Quantitative research. (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)  
  • Experience in evaluating, negotiating, and working with external research vendors. 
  • Be able to describe user problems and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data. 
  • You are able to demonstrate critical thinking beyond business requests.
  • You are a great storyteller and communicator, able to speak fluently to business people, designers, engineers, and other stakeholders. (in English)  
  • You enjoy collaborative work in a dynamic, data-driven, and creative environment. 


General Role Expectations:

  • Translates business problems into research projects and programs that go deep or wide across the business.
  • Develops and delivers research insights answering key questions that deliver on multiple value propositions, informing internal stakeholders and other disciplines to make decisions at the company-, BU-, and Product-level. (e.g., priorities, product value proposition, product design, design process, market strategy, data frameworks, data needs, etc.)
  • Leads end-to-end research activities (e.g., objectives, hypotheses, methodology, execution, findings, communication, ), both individually and by coordinated efforts over extended time periods.
  • Collaborates regularly with Principals in other verticals to create processes and knowledge sharing that benefit the larger UX Research organization.

Research Skills:

  • Research approach; creating alignment considering the pros and cons of various research methodologies, techniques and tools for high quality craftsmanship and results to advance business objectives; providing advise on and pursuing research questions with a lack of alignment when the opportunity provides an impact to the business unavailable in the normal course of research.
  • Ability to drive cross-functional collaboration via research insights/activities.
  • Innovation on approach to primary research efforts, data triangulation and Research communication.
  • Proven ability to lead a complex program of research that impacts multiple business areas.

Communication & Collaboration:

  • Collaborates and leads projects across all types of cross-functional groups – bringing the voice of consumers and partners.
  • Shows excellent communication skills; tailored communication style for different audiences, concise and to the point. Is a role model for others in the organization on how to compile and share insights.
  • Develops and implements agreed standards of research excellence across the organization. Institutes and participates in craft defining activities.


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Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Hear from Agodans

I've always been impressed by how Product works hand-in-hand with other departments to innovate, build, test, and continuously optimize our offerings to get the best results for our users - from the thousands of employees to the millions of customers and properties who rely on the products we build. Tomtor Varuntida Varutbangkul VP of Product, Core Supply & CEG

Discover Bangkok

Agoda Careers - Bangkok Our operating headquarters are based in the Thai capital of Bangkok, where we employ over 2,000 people from around the globe. While it’s 30°C+ outside, Agodans don’t sweat, knowing they have the coolest jobs out there. If you’re successful at getting a role based in Bangkok, we’ll provide relocation support for you and your family to help you move and settle into your new environment. Read More

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Principal User Experience Researcher (Frontend) (Bangkok-based, Relocation provided)
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