Senior User Experience Researcher (Frontend) (Bangkok-based, Relocation provided)

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Bangkok, Thailand

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

We have only scratched the surface. The online travel industry is an extremely dynamic and competitive space. We aim to deliver compelling designs that create a world-class customer experience. You will have a key role in defining the future of our products that reach millions of customers. Despite our size, we operate in a startup-like environment. 

Work in the heart of Asia. This is an amazing opportunity if you’re looking for an exciting adventure abroad while expanding your international research capabilities. You get a chance to live in one of the most beautiful and most visited cities in the world! 

This position is open to worldwide candidates and we will assist you with a generous relocation package, ensuring a smooth transition to working and living in Bangkok. 

Senior UX Researchers have the breadth and depth of research method skills applicable to a wide range of questions, and over time develop standout areas of research excellence. A long track record and documented success in both research itself and achieving organizational impact is characteristic of Senior UX Researchers.  The ability to integrate research into the work of colleagues in other roles makes the Senior UX Researcher effective and helps him/her achieve out-sized impact from research efforts. This ability, along with others that turn research into a strategic asset for Agoda’s decisions and processes, comes from a maturity in overall research approach emphasizing the highest benefit from all research investments.


  • Masters Degree or equivalent experience in Computer Science, Human-Computer Interaction, Information Science, Psychology, Social Science, or any related field.
  • 10+ years of relevant experience in consumer-facing business domains.
  • You are very comfortable with planning, scoping, conducting, analyzing and communicating research.  
  • Experience with Qualitative and user-centered design methods. (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.)  
  • Experience with Quantitative research. (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)  
  • Experience in evaluating, negotiating, and working with external research vendors. 
  • Be able to describe user problems and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data. 
  • You are able to demonstrate critical thinking beyond business requests.
  • You are a great storyteller and communicator, able to speak fluently to business people, designers, engineers, and other stakeholders. (in English)  
  • You enjoy collaborative work in a dynamic, data-driven, and creative environment. 


General Role Expectations:

  • Conducts research end-to-end for high impact, leading stakeholders to the best collaboration with research for their goals.
  • Initiates research efforts serving Product Vertical goals in the medium- and long-term given a well-informed understanding of the business.
  • Formulates programmes of study and cumulative knowledge sharing relevant to the strategic objectives of their teams.
  • Leads projects that are collaborations with other stakeholders.
  • Accounts for the pros and cons of various research methodologies, and mentors others the use of techniques and tools for high-quality execution.

Research Skills:

  • Expertise at evaluating research opportunities, particularly with ambiguous requests e.g. importance, urgency, and impact.
  • Ability to manage, challenge and shape inbound research requests, and propose solid research projects or programs.
  • Excellent project execution, while exploring alternate methods, mixed methods and innovative approaches.
  • Deep understands of the pros and cons of quantitative and qualitative research – and use of this knowledge to direct projects to appropriate methods.
  • Deep expertise in at least one domain (eg. Pricing), a user type (eg. Business traveler) or a method (eg. Diary Study), being the “go-to person” on the research team for this.
  • Triangulation of findings, methods, and theories within a project to ensure reliability and depth of insight.
  • Ability to maximize the value and efficiency of research by applying secondary research and expert inspection methods.
  • Solid knowledge of various software tools common in the field (e.g. for surveys, diary studies, analysis), and ability to apply the right tool to the problem.
  • Solid knowledge of GDPR, data compliance and ethics that is present in all of their activities.

Communication & Collaboration:

  • Drives cross discipline/department collaboration via research insights/activities.
  • Collaborates efficiently with other researchers and other disciplines with clear commitment to shared ownership.
  • Shows excellent communication skills; tailored communication style for different audiences, concise and to the point, open to take input and feedback.
  • Contributes to the communication and implementation of agreed standards of research excellence across the organization.


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Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Hear from Agodans

I've always been impressed by how Product works hand-in-hand with other departments to innovate, build, test, and continuously optimize our offerings to get the best results for our users - from the thousands of employees to the millions of customers and properties who rely on the products we build. Tomtor Varuntida Varutbangkul VP of Product, Core Supply & CEG

Discover Bangkok

Agoda Careers - Bangkok Our operating headquarters are based in the Thai capital of Bangkok, where we employ over 2,000 people from around the globe. While it’s 30°C+ outside, Agodans don’t sweat, knowing they have the coolest jobs out there. If you’re successful at getting a role based in Bangkok, we’ll provide relocation support for you and your family to help you move and settle into your new environment. Read More

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Senior User Experience Researcher (Frontend) (Bangkok-based, Relocation provided)
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